Video Podcasting Trends for Brands in 2025
- Sam Hajighasem
- Sep 9
- 5 min read
The podcasting industry is undergoing a seismic shift, and brands are paying attention. As we move into 2025, video podcasting has emerged as a must-have strategy for modern marketers. With platforms like YouTube and Spotify prioritizing video content, and Gen Z demanding more immersive experiences, now is the time for businesses to evolve. If you’re still weighing why a branded podcast matters for your business, here are four reasons to start one in 2024 4 Reasons You Should Start a Podcast for Your Business in 2025
1. Video Podcasting Becomes the New Normal
Video podcasting isn’t just a trend; it’s becoming the industry standard. Research shows that:
64% of listeners say YouTube provides a better podcast experience than audio-only formats.
84% of Gen Z podcast listeners consume shows with video components.
Spotify saw a 70% year-over-year increase in video podcast creators.
These stats highlight how consumer preferences are evolving. While traditionalists may argue that podcasting is an audio-first channel, consumers disagree; 75% want ‘podcast’ to encompass both video and audio formats.
How to Set Up Your Video Podcast Workflow
Starting a video podcast isn’t as daunting as it seems. Here are action steps for success:
Design a branded backdrop: Record in a space that reflects your brand visually.
Choose a remote recording tool: Platforms like Riverside and Descript allow for high-quality video capture and user-friendly editing.
Use a video-hosting platform: With services like CoHost or Podbean, you can automate distribution to YouTube and video-friendly podcast players.
Benefits of Video Podcasting for Brands
Video adds authenticity, improves SEO by enabling transcriptions and closed captions, and attracts a wider audience through platforms like YouTube and TikTok.
2. Executive-Led Podcasts: Humanizing the Brand
One of the top branded podcasting trends for 2025 is shifting the mic from companies to their leaders. Audiences crave authenticity, and nothing demonstrates that better than hearing directly from a CEO or founder.
Why Executive Podcasts Resonate
Thought leadership: Executives sharing their stories establishes credibility beyond corporate messaging.
Relatability: Personal, unfiltered narratives that go beyond business strategies appeal more to listeners.
Case Studies in Executive Podcasting
The Diary Of A CEO by Steven Bartlett focuses on vulnerable journeys, mental health, and leadership.
Makers’ Mindset by Nancy Twine showcases female entrepreneurship, offering inspiration rooted in real-life stories.
3. Influencer Marketing Comes to Podcasting
Influencer collaborations are heading straight into the podcast aisle. Brands are inviting influencers onto shows as guests, or even as hosts, to boost visibility and trust.
Why Influencer Integration Works
72% of brands cite lead generation as a key podcast benefit when influencers are involved.
Influencers bring pre-built trust and loyal followings, especially among Gen Z and Millennial demographics.
Podcasts allow for longer-form discussions, ideal for showcasing a brand's values through credible voices.
Brand Examples
A Better Way to Money™ featured Kat Stickler to align with Gen Z’s financial learning needs.
Not Just Fluff by Banfield Pet Hospital brought on influencer Hannah Shaw to host their series.
4. Smarter Podcast Analytics = Better Audience Insights
2025 is the year of data-driven podcasting. Brands are moving beyond vanity metrics like downloads and embracing deeper audience insights to optimize content.
Key Metrics to Track
Consumption rate: Understand which portions of your episodes keep listeners engaged.
Drop-off points: Identify where you lose listeners and why.
Demographic data: Learn audience age, location, job titles, and behaviors.
B2B Analytics: Platforms like CoHost show which companies are tuning in, helping drive targeted campaigns and sponsorships.
5. The Rise of Always-On Podcasts
Brands are shifting away from seasonal podcast formats to “always-on” models, giving them a constant presence in their audiences’ lives.
Why Always-On Works
Stronger loyalty: Consistent publishing builds better audience relationships.
Agility: New episodes can align with trending topics and provide real-time value.
Expanded monetization: A regular cadence increases ad opportunities, subscriptions, and content repurposing.
When to Choose Always-On vs. Seasonal
Always-on works best for audiences that crave regular updates or commentary. However, limited series are more effective for deep storytelling or niche campaigns. Evaluate your content goals and production bandwidth before committing.
1. Video Podcasting Becomes the New Normal
Video podcasting isn’t just a trend, it’s becoming the industry standard. Research shows that:
64% of listeners say YouTube provides a better podcast experience than audio-only formats.
84% of Gen Z podcast listeners consume shows with video components.
Spotify saw a 70% year-over-year increase in video podcast creators.
These stats highlight how consumer preferences are evolving. While traditionalists may argue that podcasting is an audio-first channel, consumers disagree, 75% want ‘podcast’ to encompass both video and audio formats.
How to Set Up Your Video Podcast Workflow
Starting a video podcast isn’t as daunting as it seems. Here are action steps for success:
Design a branded backdrop: Record in a space that reflects your brand visually.
Choose a remote recording tool: Platforms like Riverside and Descript allow for high-quality video capture and user-friendly editing.
Use a video-hosting platform: With services like CoHost or Podbean, you can automate distribution to YouTube and video-friendly podcast players.
Benefits of Video Podcasting for Brands
Video adds authenticity, improves SEO by enabling transcriptions and closed captions, and attracts a wider audience through platforms like YouTube and TikTok.
2. Executive-Led Podcasts: Humanizing the Brand
One of the top branded podcasting trends for 2025 is shifting the mic from companies to their leaders. Audiences crave authenticity, and nothing demonstrates that better than hearing directly from a CEO or founder.
Why Executive Podcasts Resonate
Thought leadership: Executives sharing their stories establishes credibility beyond corporate messaging.
Relatability: Personal, unfiltered narratives that go beyond business strategies appeal more to listeners.
Case Studies in Executive Podcasting
The Diary Of A CEO by Steven Bartlett focuses on vulnerable journeys, mental health, and leadership.
Makers’ Mindset by Nancy Twine showcases female entrepreneurship, offering inspiration rooted in real-life stories.
3. Influencer Marketing Comes to Podcasting
Influencer collaborations are heading straight into the podcast aisle. Brands are inviting influencers onto shows as guests, or even as hosts, to boost visibility and trust.
Why Influencer Integration Works
72% of brands cite lead generation as a key podcast benefit when influencers are involved.
Influencers bring pre-built trust and loyal followings, especially among Gen Z and Millennial demographics.
Podcasts allow for longer-form discussions, ideal for showcasing a brand's values through credible voices.
Brand Examples
A Better Way to Money™ featured Kat Stickler to align with Gen Z’s financial learning needs.
Not Just Fluff by Banfield Pet Hospital brought on influencer Hannah Shaw to host their series.
4. Smarter Podcast Analytics = Better Audience Insights
2025 is the year of data-driven podcasting. Brands are moving beyond vanity metrics like downloads and embracing deeper audience insights to optimize content.
Key Metrics to Track
Consumption rate: Understand which portions of your episodes keep listeners engaged.
Drop-off points: Identify where you lose listeners and why.
Demographic data: Learn audience age, location, job titles, and behaviors.
B2B Analytics: Platforms like CoHost show which companies are tuning in, helping drive targeted campaigns and sponsorships.
5. The Rise of Always-On Podcasts
Brands are shifting away from seasonal podcast formats to “always-on” models, giving them a constant presence in their audiences’ lives.
Why Always-On Works
Stronger loyalty: Consistent publishing builds better audience relationships.
Agility: New episodes can align with trending topics and provide real-time value.
Expanded monetization: A regular cadence increases ad opportunities, subscriptions, and content repurposing.
When to Choose Always-On vs. Seasonal
Always-on works best for audiences that crave regular updates or commentary. However, limited series are more effective for deep storytelling or niche campaigns. Evaluate your content goals and production bandwidth before committing. From executive podcasts to always-on formats powered by audience insights and AI podcasting tools, we’ll guide you in building a content engine that drives thought leadership and brand loyalty.
