Video Podcasting Strategies for Audience Growth in 2025
- Sam Hajighasem
- Jun 12
- 5 min read
In a media landscape increasingly driven by visual content, video podcasting has emerged as a dominant format — and it’s not slowing down. As we head into 2025, creators, brands, and marketers alike are recognizing that mastering video podcasting strategies is critical for audience growth, discoverability, and monetization.
With platforms like YouTube and Spotify doubling down on video-first experiences, it's clear that adding a visual layer to your audio content isn't just a nice-to-have — it's a game changer. In this guide, we’ll break down the most effective video podcasting strategies, based on industry data, our own research, and our hands-on insights from producing over 10,000 episodes for top-performing shows.
Why Is Video Podcasting Growing So Fast?
Video podcasting isn’t new — but it’s entering a golden era. In 2023, only 17% of podcasters recorded video. Fast forward to 2025, and video podcasts have doubled in the top 30 podcast charts year-over-year. In fact, 61% of the top 150 shows now post full video episodes regularly.
Audience Behavior Is Shifting
More than 70% of video podcast viewers watch content in the foreground, significantly higher than passive audio listeners. This means your show gets real attention, deep engagement, and face-to-face connection with your audience.
YouTube Is Leading the Charge
YouTube is now the #1 podcast discovery platform, responsible for 33% of podcast discoverability, ahead of Spotify (24%) and Apple Podcasts (12%). And Gen Z? 84% of them have found new brands via YouTube — and they’re following those creators across platforms.
How to Grow a Video Podcast in 2025
Building audience growth as a video podcaster doesn’t happen by accident. It’s the result of clear strategy, consistent output, and tactical marketing. Here’s what the most successful podcasters are doing.
1. Consistent Video Posting Beats All
Our research shows no video podcast has ever surpassed 1 million subscribers without posting full episodes regularly. Posting habits are directly correlated with audience size. In the top 150 shows:
- 61.7% released full-length videos consistently
- 18.1% had no video at all
If you want to grow, you need to commit to consistent, visible content.
2. Prioritize Personality-Led Content
People follow people, not logos. Personality-driven shows — especially co-hosted commentary, storytelling, and monologue formats — consistently outperform interview-focused formats, particularly for B2B brands.
3. Use Short-Form Clips to Fuel Awareness
71.5% of video podcasters distribute both long-form episodes and short-form video clips. These shorts (especially on YouTube Shorts, Instagram Reels, and TikTok) drive 4.6x more impressions than long-form episodes alone.
A LinkedIn short-form video feature, analyzing its potential impact on professional networking and content marketing, click here.
4. Optimize for Search — Internally and Externally
40% of listeners discover shows from search bars within podcast platforms, while another 13.6% use Google. This means your titles, descriptions, and social captions must reflect high-intent keywords like:
- how to grow a video podcast
- podcast monetization strategies 2025
- best platforms for video podcasts
Use keyword-rich metadata, clear episode formatting, and relevant hashtags.
5. Lean Into Niche Audience Targeting
The biggest growth opportunity in 2025? Niche market domination. You might not hit 1M subs on YouTube overnight, but you can definitely become the #1 podcast for product marketers, HR leaders, or sustainability experts on LinkedIn or X.
What Are the Top Platforms for Video Podcasts?
With video content surging, platform choice becomes critical. Our analysis shows enormous differences in discoverability and engagement between platforms.
YouTube
Number one in discovery, with 81% of all video podcast views. YouTube videos get 4.2x more comments than audio-only posts with static visuals.
Spotify Video Podcasts
Spotify now hosts over 250,000 video podcasts, more than double from a year prior. One in three U.S. Spotify users now consumes video on the platform.
Platform-Specific Opportunities
Spotify and YouTube offer native video tools, dynamic ad placements, and advanced analytics. Meanwhile, platforms like Apple and Amazon are adapting, but lag behind in visual-first experiences.
Monetization: Turning Your Podcast into a Revenue Stream
For many creators and brands, monetization is the goal — and video podcasting unlocks new layers of revenue opportunity versus audio-only shows.
Best Podcast Monetization Strategies in 2025
- Host-read ads: Still the gold standard, accounting for 55% of ad revenue.
- Sponsorships: Reach out to aligned brands that share your niche audience.
- Paid communities: 53% of top podcasts monetize through subscription models.
- Affiliate marketing: Promote products directly within episodes or descriptions.
- Merchandise: Video gives viewers a visual connection to your brand.
New Trends in Creator Monetization
Technologies now allow for shoppable video content, product placements, and e-commerce integration within video episodes. Tiered memberships and exclusive video content behind paywalls are gaining traction.
Key Emerging Trends in Video Podcasting
Looking ahead, these are the big shifts you need to prepare for if you want long-term success in the video podcasting world.
1. Video Becomes the New Standard
68% of marketers who didn’t have video in 2024 now plan to implement it. Video podcasts will be expected — not optional.
2. The Rise of Co-Hosted Shows
Interview shows are on the decline as engagement falls short. Co-hosted commentary and storytelling-based formats are driving deeper connections and higher discoverability.
3. Global Expansion and Multi-Language Growth
Podcasting is increasingly global — and video formats can be translated visually, making them more international-friendly. AI-based subtitling and dubbing will support this trend.
Tips for Smarter Content Strategy and Production
Use the Right Tech Stack
— Recording: Riverside.fm, Zencastr (4K video support)
— Editing: Descript (AI-powered)
— Multi-platform publishing: Repurpose.io, Headliner
— Analytics: Chartable, Podtrac for unified performance insight
Collaborate Across Teams
Use episodes for:
- Sales enablement (share with cold leads)
- PR campaigns
- SEO growth and blog content via transcription
- Lead magnets in email
Write With SEO in Mind
Each podcast title, description, and segment needs to:
- Answer core questions (“How do you grow a video podcast?”)
- Include core keywords (“video podcasting strategies 2025”)
- Drive traffic and discovery through Google and in-app search
Future Outlook: Where Is Video Podcasting Headed?
By 2025, video podcasting is projected to dominate. Here’s what we predict:
1. Growth Accelerates — Especially Among Younger Audiences
63% of listeners under 35 already prefer video with their podcasts. From Gen Z discovery behaviors to mobile-first engagement, the trend is here to stay.
2. In-Studio Recording Becomes Standard
In-person podcast events and professionally recorded content will become expected as creators seek higher video and audio quality. Studios like Creator House in Orlando are setting the bar.
3. Businesses Embrace Creator-Led Shows
Brand podcasts with invisible hosts no longer cut it. Companies will shift to creator-led initiatives, where hosts build affinity and trust — often across multiple platforms.
Conclusion:
Video podcasting is no longer a rising trend — it’s the expected standard in 2025. With YouTube taking over as the top discovery engine, and platforms like Spotify doubling down on video-first features, creators and businesses must rethink their strategies.
Prioritize consistent video posting, personality-led content, smart short-form marketing, and bold niche targeting. Embrace data-driven platforms, new monetization tactics, and AI-powered production tools to stay ahead.
Whether you’re a growing personal brand or a large organization, one thing is clear: those who invest in video podcasting now will build the most engaged, loyal, and scalable audiences in the years to come. From SEO-optimized titles to strategic short-form clips and distribution, our done-for-you approach is designed for businesses and personal brands ready to grow their video podcast audience authentically.
